HTC
HTC is a local cable and telecommunications provider that has roots deep within the community it serves. The work speaks to the people who live and work with HTC on a daily basis. I have been the lead on this account for twelve years, creating everything from TV spots, to print, direct mail and everything in between. We have had a very successful relationship with the client and I like to think that I am one of the main reasons why.
In this direct mail campaign we use the navigation pin to highlight employees in order to further drive home the point that no matter where you are in the area, HTC and its employees are there to help.
