Daytona Beach
We were tasked with communicating the idea that Daytona Beach is a place for more than Nascar and Spring Breaks. Families are invited to enjoy all the different opportunities for recreation that Daytona has to offer. We were responsible for the creative on this account for three years.
Knowing Daytona has a reputation for Spring Break and crazy parties we decided to play on that theme and create a tongue in cheek campaign that sold the true properties of what Daytona has to offer to families of all kinds.
Daytona Bike Week and Biketoberfest were two action packed venues that we represented with cool and hip imagery in order to attract a younger audience and keep it fresh and engaging.
